+19% Walmart Growth Through a Major SKU Transition

Category: Consumer Health & Personal Care Channels: Walmart Timeline: 12-month engagement Services: Walmart Advertising, Item Setup, Operations, Catalog Management

This CPG brand managed both a Walmart supplier relationship ($2.7M annual revenue) and a seller account ($107K). With a top SKU accounting for 43% of supplier sales being discontinued from stores, the brand needed to replace that revenue while growing the overall business.

The team audited both channels as one business. On the supplier side, two new product launches aligned with Walmart's line review windows, and the team cut the ad budget by -34% while reallocating spend toward higher-performing seasonal windows. The seller catalog was restructured to complement the supplier assortment rather than compete with it.

Across both channels, search campaigns ran with monthly TACoS targets between 1.5% and 3.2%, adjusting based on seasonal velocity and promotional calendar alignment.

Combined Revenue: $2.83M to $3.38M (+19.4%) Supplier ROAS: 3.0x to 4.2x (+40%) Seller ROAS: 1.75x to 3.1x (+77%) Supplier Ad Spend: -34%