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Full-Service ManagementAmazon US/CA · Walmart

A National Skincare Brand

+15% Growth on a $30M Base

+15% Growth on a $30M Base

At a Glance

Category: Skincare & Beauty Marketplaces: Amazon US, Amazon Canada, Walmart US Services: Full-Service Amazon Management, Subscribe & Save Optimization, Catalog Management, Marketplace Expansion, Brand Content, New Product Launches

Background

This skincare brand generates approximately $30M annually on Amazon. At that scale, growth comes from consistent execution: launching new products into the right positions, expanding into new markets, and finding creative ways to increase order value and customer acquisition without losing focus on the core.

Strategy

The team manages the full Amazon operation: catalog management, Subscribe & Save, new launches, and marketplace expansion across hundreds of SKUs. A key strategic initiative was the introduction of virtual bundles, which lifted average order value by nearly 40% and generated significant incremental revenue. The bundle program also informed the holiday season strategy of pre-kitted gift sets for Amazon, which grew to contribute a healthy double-digit portion of the business.

The team expanded new-to-brand consumer growth through strategic launches of travel-sized items and coordinated merchandising across related products, teaching consumers what to buy with what for upcoming travel. For market expansion, the team launched Amazon Canada and Walmart US as new revenue channels.

Results

FY 2024/25: $25.9M FY 2025/26: $29.8M (+15.2%) FY 2026/27 Forecast: $34.1M (+14.3%) Marketplace Footprint: 3 markets

FY 2025/26

$29.8M

YEAR-OVER-YEAR GROWTH

+15.2%

FY 2026/27 FORECAST

$34.1M

MARKETPLACE FOOTPRINT

3 markets