Leading from the front
Kwontified was built by operators, not outsiders. Every member of our leadership team has managed marketplace businesses firsthand, across multiple platforms, multiple countries, and every stage of brand growth.
Elaine Kwon
Co-Founder & Managing Partner
Elaine co-founded Kwontified and leads company strategy, client partnerships, and the vision behind how the firm approaches marketplace growth. Trust and long-term partnerships are the firm's founding value, and they shape every client relationship we build. Before founding the firm, she was at Amazon Fashion, managing the luxury goods P&L across 150+ brands. She also ran Amazon's Corporate Holiday Free-Shipping program, which later became the Free One-Day Shipping Prime Program. She is often quoted on ecommerce strategy by NPR, the Wall Street Journal, Financial Times, CNBC, and NBC News, and serves as an Industry Leader for Ecommerce and Agentic Commerce at KeyBanc Capital Markets.
Jordan Taylor
Co-Founder, Managing Partner
Jordan is a co-founder and Managing Partner at Kwontified, overseeing technology infrastructure and account operations for the past decade. He builds the data-informed strategies and internal systems that connect seasonal promotions, content, and demand generation to measurable revenue outcomes. His background spans digital marketing, SEO, and consumer analytics, with deep expertise in fashion, beauty, and lifestyle brands. Before Kwontified, he led digital marketing teams of 20+ specialists serving 11,000+ clients worldwide.
Corey Brown
VP, Client Growth
Corey leads business development and client acquisition. He spent over a decade in the Amazon ecosystem as both a brand owner and agency operator, founding buffaBRAND Marketing, a marketplace agency he ran for seven years up through its acquisition. He also built and operated Switch Hits, a 7-figure ecommerce brand on Amazon and Walmart. As a true operator at heart, he's sat where prospective clients sit, translating brand challenges into service strategies before a contract is signed. He's a regular speaker at Amazon Accelerate, Unboxed, Prosper, and Alibaba CoCreate.
Priyanka Shah
VP, Commercial & Retail Media
Priyanka runs retail media strategy across all marketplace channels, connecting advertising, content, operations, pricing, and analytics into unified growth plans. She brings direct Amazon experience as a former NA Category Lead and Senior Strategic Account Manager, and ran a $50M+ brand portfolio at Razor Group as Portfolio Director. Her career also includes eight years leading digital sales at Unique Designs and as Director at Market Performance Group.