A Men's Outdoor Apparel Brand
From Zero to $8.8M Forecast in Under a Year
At a Glance
Category: Men's Outdoor & Lifestyle Apparel Marketplace: Amazon Engagement Start: October 2025 Services: Full-Service Amazon Launch: Advertising, Catalog Build, Listing Optimization, Inventory Planning, Storefront, Brand Content
Background
This men's outdoor apparel brand had built a strong DTC business and loyal social media following but had no presence on Amazon. The goal was to turn Amazon into a real revenue channel within one year.
Strategy
Kwontified built the Amazon channel in three phases. October through December 2025 focused on infrastructure: catalog build, listing optimization, storefront, and initial ad structure. Even in setup mode, the brand pulled in $747K in three months, including a $591K December driven by holiday demand and existing brand awareness.
January through April was the advertising ramp. The team tiered search campaigns into branded defense, category capture, and exploratory terms. Spend scaled from near-zero to $54K/month as the team identified which keywords and placements converted.
May through July added DSP and full acceleration. Upper-funnel awareness and retargeting drove 16.9x ROAS on $83K in DSP spend. Combined with search, total ad investment hit $403K through July at an 11.5x blended ROI.
Results
Revenue in First 9 Months: $4.5M Year 1 Forecast: $8.8M Blended ROI: 11.5x DSP ROAS: 16.9x
REVENUE, FIRST 9 MONTHS
$4.5M
YEAR 1 FORECAST
$8.8M
BLENDED ROI
11.5x
DSP ROAS
16.9x
