Restoring a $6.2M Amazon Business

Category: Consumer Packaged Goods Marketplace: Amazon Engagement Start: Q1 2025 Services: Account Health Remediation, Listing Recovery, Buy Box Strategy, MAP Enforcement Support, Advertising Restructure, Catalog Cleanup

This CPG brand's Amazon revenue had declined from $6.2M to $3.8M over 18 months. The business faced several compounding problems: unauthorized sellers competing on key ASINs, suppressed listings from unresolved compliance flags, and an advertising structure that needed a full rebuild.

Phase 1 (weeks 1-4) focused on stabilization: resolving 23 open policy violations, fixing compliance issues, while rebuilding the architecture of search ads. Phase 2 (months 2-4) restored the catalog: 147 cases filed with Seller Support to reinstate suppressed listings, Buy Box recapture through competitive repricing and inventory improvements, and coordination with the brand's legal team on unauthorized seller enforcement.

Phase 3 (months 5-12) ramped up advertising with the new architecture around the top 40 ASINs by margin contribution, not revenue. ROAS improved from 3.2x to 6.1x.

Annualized Revenue: Recovered +68% Listings Restored: 147 Buy Box Ownership: 54% to 89% ROAS: 3.2x to 6.1x