Unified Reporting Across Two Marketplaces

Category: Natural Oral Care & Personal Care Marketplaces: Amazon, Walmart Services: Full-Service Marketplace Management: Advertising, Inventory, Content, Cross-Channel Strategy

This natural oral care brand sells toothbrushes, toothpaste, and floss across multiple marketplace accounts on Amazon and Walmart. Each account has its own ad console, reporting structure, and inventory dynamics. The brand wanted a unified approach to improve efficiency and visibility.

The first step was building unified reporting across all accounts so budget decisions could be made from one consolidated view. Kwontified brought planning into one centralized process so that the leadership team could view everything from one place, then approach planning conversations cohesively with one holistic, brand-level point of view.

On Amazon, the team cut ad spend roughly 29% year over year while improving ROAS from 5.0x to 6.8x. On Walmart, the business was already a meaningful channel with disciplined TACoS at 1.5-2.4%, and continued to grow 20% year over year.

Combined 2026 Forecast: $6.8M Amazon ROAS: 6.8x (up from 5.0x) Ad Spend Reduction: -29% Walmart Growth: +20% YoY