A Luxury Swimwear Brand
+204% Three-Year Growth for Luxury Swimwear on Amazon
At a Glance
Category: Luxury Men's Swimwear & Resort Wear Marketplace: Amazon, Luxury Stores Engagement Start: 2022 Services: Amazon Management, Advertising Strategy, Luxury Stores Optimization, Catalog Curation, International Expansion (EU/UK)
Background
This luxury swimwear brand operates out of the French Riviera with price points well above the Amazon norm. The brand needed an approach tailored to luxury: one that would grow the Amazon channel without turning it into a discount outlet.
Strategy
The approach started with curation. The team built a 137-SKU core collection rather than listing the full catalog, and actively managed thousands of discontinued SKUs to protect the brand's presence from unauthorized resellers. Kwontified then launched the brand into Amazon Luxury Stores, giving it a premium storefront that matched its positioning and separated it from the broader marketplace.
Advertising stayed deliberately restrained annually, focused on high-intent terms where the customer was already shopping for premium swimwear. The team also expanded the brand across Amazon EU and UK, providing consumers with the brand's luxury quality at Amazon's shipping speed.
Results
Three-Year Growth: +204%
THREE-YEAR GROWTH
+204%
CORE COLLECTION
137 SKUs
MARKETS
US · EU · UK
