From US-Only to $1.4M Across Three Regions

Category: Premium Fashion / Lifestyle Marketplaces: Amazon UK, Amazon EU (DE, FR, IT, ES), Amazon Canada Timeline: 18-month engagement Services: International Expansion, Listing Localization, Pan-EU FBA, Advertising Setup

This premium fashion brand had an $8.2M Amazon US business but no international presence on the platform. DTC sales in Europe and Canada showed demand existed; the barrier was operational: VAT registration, Pan-EU FBA enrollment, listing localization, and international ad setup.

Canada launched first using NARF (North America Remote Fulfillment), enabling sales within two weeks with no incremental inventory investment. By month 6, the team expanded from 35 to 80 ASINs and moved top sellers to dedicated FBA Canada inventory, cutting delivery times and improving conversion rates by +18%.

UK and EU launched simultaneously with Pan-EU FBA out of Germany. Listings were localized by native speakers rather than auto-translated. Advertising started in month 5 after listings accumulated initial reviews. The team prioritized 35 ASINs based on US bestseller rank, product weight, and category demand data.

International Revenue (18 months): $1.4M New Markets: 3 regions (UK, EU, Canada) Annualized Run Rate at Month 18: $1.58M Blended International ROAS: 4.8x