Growing Every Channel While Diversifying Revenue

Category: Bags, Backpacks & Accessories Marketplaces: Amazon, Target+, Walmart Services: Full-Service Marketplace Management: Advertising, Amazon Operations, Target+, Walmart, Cross-Channel Strategy

This global accessories brand had a $13.4M Amazon business in 2025. The brand wanted to build meaningful revenue on Target+ and Walmart to reduce dependence on a single channel while continuing to grow Amazon.

Each marketplace runs its own strategy. On Amazon, the team improved ROAS from 9.0x to 11.1x while reducing ad spend by 17%, driving more efficient growth across the catalog.

Target+ has been the standout expansion: $1.2M in 2025, tracking to $1.4M+ in 2026, with January posting +48% year over year. It reaches a different customer than Amazon, making the revenue incremental. Walmart is still early at roughly $200K annually but completes the multi-channel presence.

Amazon Revenue (2025): $13.4M Amazon ROAS: 11.1x (up from 9.0x) Target+ Growth: +48% YoY Total Marketplace Coverage: 3 channels