$2.1M in Year One With 1,200+ Reviews

Category: Health & Wellness / Dietary Supplements Marketplace: Amazon Engagement Start: Q2 2025 Services: Full-Service Amazon Launch: Listing Creation, Brand Registry, Storefront Build, Advertising, Subscribe & Save Setup, Review Strategy, Compliance & Regulatory

This supplement brand had strong DTC sales and retail distribution but had not yet launched on Amazon. The launch needed to account for supplement-specific requirements: compliance review of every claim, a structured review-building strategy, and a plan for scaling in stages.

Weeks 1-4 were pre-launch: Brand Registry, compliant listing creation (every claim reviewed against Amazon's restricted product policies and FDA labeling guidelines), A+ Content, storefront build, and initial FBA shipment.

Months 1-3 focused on launch: narrow ad campaigns on brand terms and high-intent category keywords. Months 4-8 expanded into broader terms, Sponsored Brands Video, and competitor conquesting as reviews accumulated. Subscribe & Save launched in month three and hit 21% of total orders by month twelve. Months 9-12 added DSP and grew the catalog from 8 hero SKUs to 22 products.

Year 1 Revenue: $2.1M Star Rating: 4.7 (1,200+ reviews) Blended ROAS: 6.3x Subscribe & Save Share: 21% of total orders