+47% Conversion Rate, $4.2M in Incremental Revenue

Category: Premium Skincare / Beauty Marketplace: Amazon US Timeline: 9-month engagement Services: A+ Content Creation, Main Image Optimization, A/B Testing, Listing SEO

This $25M skincare brand had strong traffic to its Amazon listings but a conversion rate at 8.2%, below the 11-14% range for comparable premium skincare brands. The opportunity was clear: improve what happens after a shopper lands on the page, without increasing ad spend.

The team mapped the full catalog by conversion gap: each ASIN's CVR against its category benchmark and share of total revenue. The top 20 ASINs by revenue that were also below benchmark became the first cohort, with the remaining 48 ASINs addressed in two additional waves.

Each ASIN followed the same sequence: main image testing first (the highest-impact element for click-through), then A+ Content upgrades from Basic to Premium where eligible, then title and bullet point restructuring for search visibility. Every change ran as a Manage Your Experiments A/B test with a 4-week minimum and 95% confidence threshold before rollout.

What resulted wasn't just a jump in increased conversion by +47%, but an overall lift of average order value by +11%. The content was reaching more consumers, communicating more effectively to the ones it reached, and the results showed. All executed with the same ad budget year over year.

Overall CVR: 8.2% to 12.1% (+47%) Incremental Revenue: $4.2M annualized ASINs Optimized: 68 AOV Lift: +11%